Corporate Citizenship Overview

The concept of corporate social responsibility (CSR) is not new to Indian companies. However, what is new is the way it has caught on with Indian corporate and the direct involvement of employees in implementation of these projects. Dedicated departments in most organizations are looking into much more than just funding or getting involved in one-time projects. CSR activities have its own advantages. The benefits are in terms of building a positive image and encouraging social involvement of employees, which in turn develop a sense of loyalty to the organization. CSR activities help bond employees as a team, and also with the organization, which in turn helps in creating a dedicated workforce that is proud of its employer. The trend is especially strong with a young workforce that increasingly feels that they would like to contribute to the cause of creating a better society. Most of these companies are working on issues related to children and their education / well being. However, one of the biggest advantages of such activities is that employees feel a sense of pride when they are involved in such activities which in turn help in retaining them. Besides hectic work schedules these activities helps to de-stress employees and help in developing more evolved and conscientious human beings.

At vCustomer, we believe in leadership by example. We believe, every company has a role in giving back to the communities that foster their growth. For this reason we have committed ourselves to promoting Education, Healthcare and Culture in the local and global communities we operate in through our Corporate Citizenship Program called vSupport.

Today we live in a materialistic world with people mostly living on the edge. As a result, intentionally or unintentionally, we tend to ignore the plight of the underprivileged, especially innocent children, who are unable to enjoy a normal childhood. There are thousands of such homeless children in Delhi alone, who do not even get one square meal a day, get exploited by unscrupulous elements and lead a life of unimaginable misery. Our partnership with Prayas is a humble attempt to help these children live a respectful life and grow up as good citizens.

In New Delhi, vCustomer sponsors education of 40 lesser privileged children living in impoverished conditions. This program is run in collaboration with Prayas; an NGO (Non Governmental Organization) that was established in 1988 as a joint initiative of Delhi Police, Delhi School of Social Work and Shramik Vidyapeeth.

The joy and value of the sponsorship of these children is shared amongst all our employees as the children are regularly invited to our facility to celebrate special occasions & events. Frequent visits have also been scheduled to the Prayas facility from time to time to allow vC-ites to interact with the children on their turf. The happiness sparkling in the eyes of the little ones is overwhelmingly satisfying and our band of volunteers is growing by the day.

As an organization, we are unswerving in our commitment to give back to the society. To put it simply, we care and will continue to support causes for the betterment of the society.