6+ years of Experience in Marketing with atleast 3 years in Digital/Web marketing
Should have hands-on experience in marketing through Social web links like FB; Twitter or equivalent.
Online Branding and Communications expert with domain knowledge in Search Engine Marketing, Social Media, Research and E commerce
Wide knowledge of Social Media platforms
Knowledge of Social Media Integration with business
Exposure to digital marketing
Strong online branding and promotion skills
Strong people orientation
Duties
Generate insights and develop strategic initiatives/thinking for brand building.
Develop Social Media Programs and Campaigns to build a connect with the consumers to help in generating Brand Evangelism.
Digital CRM - Plan and implement technologies to build channels e.g., SMS, mailers, community pages on social platforms, for consumers to engage with the brand.
Conceptualize, design & deploy social media tools to facilitate engagement; build and manage social communities.
Provide ongoing updates on industry trends, issues, site features and best practices.
Support client requirements on internal/external business cases with strategic thinking, research and analysis efforts.