McDonald’s India and vCustomer Partner to Deliver Centralized Customer Support Services

Kirkland, Washington, April 23, 2008 - vCustomer Corporation, a leader in delivering comprehensive customer care and loyalty solutions, today announced a partnership with McDonald’s India to provide centralized customer support services and order taking for its McDelivery services in North and East regions. With this engagement, all calls are routed to a centralized vCustomer contact center.

vCustomer’s automated technology will help increase visibility into McDonald’s customer support metrics. These metrics will provide McDonald’s a greater understanding of the customer. In addition, vCustomer has deployed their Business Intelligence tool, which categorizes McDonald’s non-order customer calls and customer concerns. vCustomer routinely analyzes customer data to recommend corrective measures and to maintain focused efforts to increase customer satisfaction.

“It was encouraging to observe that we share similar values and work ethics,” said Sandip Maithal, director Operations and Training, McDonald’s India (North & East). “We find huge potential in vCustomer and are pleased to have them as our strategic partner to help us deliver quality service to every customer every time. With this partnership, we expect that our customer’s satisfaction level will increase and will take the brand to the next level of enterprising success.”

“This partnership with McDonald’s integrates our technology and best practices to provide high quality customer satisfaction to the Indian market,” said Sanjay Kumar, chief executive officer, vCustomer Corporation. “We are pleased to support McDonald’s by providing continually superior customer support services.”

About vCustomer Corporation
vCustomer Corporation helps improve client business performance through comprehensive customer care and technical support solutions. By employing proprietary technology, vCustomer enhances the customer experience to strengthen retention, loyalty and customer satisfaction, while reducing costs and improving efficiencies. The company’s solutions drive measurable, repeatable results in the retail, consumer technology, and communications sectors. vCustomer employs globally and is headquartered in Kirkland, Washington. For more information, call 888-805-9705, email marketing@vcustomer.com or visit www.vcustomer.com

About McDonalds India
McDonald’s™ is the world’s leading food service retailer, with more than 30,000 restaurants serving over 50 million customers each day in more than 119 countries. In India, over 2.5 lakh customers visit McDonald’s™ family restaurants spread across India every day. McDonald’s has 136 restaurants in India of which 80 are in North & East India.